Michael Graves Design at JCPenney

Serveware

Results

Human Focus

From a wine decanter with a bird in it, to the perfect martini glass, the Michael Graves Design barware collection is sophisticated yet whimsical.

Transformation

JCPenney invited MGA&D to help transform its home department with a Michael Graves Design branded shop full of original products that would become modern design classics. Launched with 200 original designs, our collection achieves JCPenney’s objective of providing a gift shop experience to its customers through an inspired blend of modern and classical design elements infused with Michael Graves’ legendary wit.