Patient Room Furniture
In 2009, MGA&D formed a design partnership with one of the world’s great medical technology companies, Stryker, to address “the last frontier in healthcare design, the patient room.” The two companies worked together to conduct months of ethnographic research, studying the environment and the way current furniture is being used. The result of this joint venture is a suite of patient room furniture which demonstrates Graves’ philosophy that objects in healthcare environments can have a symbolic as well as a pragmatic function, with straightforward solutions that combine simple utility, functional innovation and elevated aesthetics.
The furniture collection that is co-branded Michael Graves – Stryker created a new brand identity for Stryker. The association with Michael Graves established Stryker as a design driven company.