Donald Strum, IDSA
Principal, Product Design
With the firm since 1984, Donald Strum is the Principal in charge of product, furniture, and graphic design and has played a key role in the development and the success of the firm’s product design practice. His first project for the firm was the now ubiquitous “Whistling Bird Teakettle” for the Italian manufacturer, Alessi. In 1997, under the leadership of Mr. Strum, the firm began a relationship with Target Stores that led to what many in the critical press have hailed as “the democratization of design”. In 2005, after witnessing firsthand the issues Michael Graves was experiencing with an illness that left him paralyzed, Mr. Strum and the product design group made a commitment to transform healthcare design services for the aging and physically disabled population, as well as for the people who care for them. Mr. Strum and his product design group have brought over 2,000 consumer products to market over the past three decades.