A new logo and packaging transforms a brand
Delta Industries commissioned Michael Graves to design a spray bottle, logo and packaging to transform its Evo brand from an industrial looking cleaning bottle into a consumer-friendly kitchen product. Inspiration for the logo was drawn from classical European oil bottling typologies as well as, attributes of the spray bottle’s trigger. The result was a cohesive brand identity and a successful consumer brand.
EVO had no branded identity when Michael Graves started the project. We designed the logo, a custom font, as well as, a packaging strategy which created the foundation of its consumer brand. These branded elements were honored with the 2014 Print Regional Design graphic design award. Additionally, EVO has seen double-digit monthly sales growth during the first 12 months of its launch.
Carefully crafted brand identity
Evo’s logo was built on a structured grid, while still playing off curvilinear forms. The ‘E’ form is directly influenced by the Oil Sprayer’s trigger; however, it was then perfected using careful geometric guides. The ‘O’ breaks the circle geometry intentionally to allude to an olive and further cement the relationship between the product and its mark.
At Michael Graves we create design that clients dream of. We not only care about what we create we care about who we create it for.
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