Our graphics team created a cheery identity for Wyndham hotel’s signature breakfast program, Fields & Sun. The identity echoes Wyndham’s ambition to offer guests a breakfast with high-quality ingredients for a fresh start to their day. The identity, like the breakfast, is soulful and honest, fresh and abundant.

We approached the Fields & Sun brand identity from the perspective of the consumer. Wyndham Hotels knows people want naturally sourced ingredients without any added preservatives – which is why they created Fields & Sun. Because their ingredients are simple and clean, we felt their branding system should follow suit. Pulling imagery from nature, while keeping a modern aesthetic drove our process.