An honest brand from the ground up
Our graphics team created a cheery identity for Wyndham hotel’s signature breakfast program, Fields & Sun. The identity echoes Wyndham’s ambition to offer guests a breakfast with high-quality ingredients for a fresh start to their day. The identity, like the breakfast, is soulful and honest, fresh and abundant.
We approached the Fields & Sun brand identity from the perspective of the consumer. Wyndham Hotels knows people want naturally sourced ingredients without any added preservatives – which is why they created Fields & Sun. Because their ingredients are simple and clean, we felt their branding system should follow suit. Pulling imagery from nature, while keeping a modern aesthetic drove our process.
At Michael Graves we create design that clients dream of. We not only care about what we create we care about who we create it for.
Minnesota Hospital Association