Healthcare Brand Collateral

Shore Orthopaedic

A "patient first" approach to design

Our graphics team worked closely with key doctors at Shore Orthopaedic to design a full range of brand collateral including brochures, responsive website, large format posters, advertising and signage. The visual language was derived from Shore Ortho’s “patient first” approach with the goal of creating a sense of well-being and achievement at a personal level.

Advertising brochure and responsive website design
Stationary branding

Multidisciplinary strategic planning creates a seamless brand identity

MGD’s full-service solutions for Shore Ortho ranged from strategic planning, architecture, interior design and graphic design. A multidisciplinary team approach creates a seamless brand identity.

The visual identity was established by using a soft, approachable color palette, friendly human-centered typography and imagery of active people living their best lives. These elements were applied at all scales of the project creating an integrated brand approach.

Products Team

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Ben Wintner

Chief Executive Officer, Michael Graves Design
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Donald Strum

President, Michael Graves Design
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Rob Van Varick

Chief Design Officer, Michael Graves Design
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At Michael Graves we create design that clients dream of. We not only care about what we create we care about who we create it for.