A "patient first" approach to design
Our graphics team worked closely with key doctors at Shore Orthopaedic to design a full range of brand collateral including brochures, responsive website, large format posters, advertising and signage. The visual language was derived from Shore Ortho’s “patient first” approach with the goal of creating a sense of well-being and achievement at a personal level.
Multidisciplinary strategic planning creates a seamless brand identity
MGD’s full-service solutions for Shore Ortho ranged from strategic planning, architecture, interior design and graphic design. A multidisciplinary team approach creates a seamless brand identity.
The visual identity was established by using a soft, approachable color palette, friendly human-centered typography and imagery of active people living their best lives. These elements were applied at all scales of the project creating an integrated brand approach.
At Michael Graves we create design that clients dream of. We not only care about what we create we care about who we create it for.