MGD’s design solutions focused on the elder community who used the Lifeprint centers. The signage utilized particular fonts and high contrast colors in an easy-to-read type size. The focus on the user base was the key element to the design strategy. The project included all graphic identity standards for Lifeprint, including monumental signage, directional signage, marketing collateral, and van decals. The consistent level of thoughtfulness expressed in the designs emphasized the brand identity that United Healthcare hoped to achieve with Lifeprint.