With the exponential popularity of content creation and digital marketing, this dynamic studio prototype merges state-of-the-art stage settings with elegant hospitality and wellness experiences. The loft-like interiors and outdoor terraces can be transformed physically as well as experientially through sound and light, becoming an ever-changing canvas for special events such as product launches and media introductions. These performative settings are supplemented throughout the building with places to work, meet, drink, and eat.