Mellow Mushroom Restaurant

Winston-Salem, North Carolina

The renovation capitalized on the active, pedestrian nature of the corner site to create a branded indoor-outdoor experience for this popular pizza restaurant

Location
Winston-Salem, North Carolina

Client
The Maker, LLC

Completion Date
2006

Size
7,000 SF

Project Type
Renovation, Adaptive Re-Use, Restaurant

Awards
2007 Count Zinzendorf Award, Winston-Salem/Forsyth County Community Appearance Commission

Professional Credits
Walter Robbs Callahan & Pierce Architects, PA

Leveraging the location

A regional pizza chain with a very recognizable and unique brand was interested in opening a restaurant in Winston-Salem. The local franchise owners, dreaming that their new restaurant could help revitalize Downtown Winston, called on us to help leverage their chosen location: a one-story, corner building on a pedestrian-friendly street. Our design recommendation was to transform the existing building’s facade into a transparent, new dining space that opened to adjacent sidewalk dining.

Pizza, pizza

Inside, we created a sense of urban edginess by exposing the structure and using industrial materials as finishes. Colorful pizza slices suspended like clouds from the ceiling, along with an open kitchen in the center of the space, call attention to the pizza-making operation. The dining area is flanked by a full-service bar on one end, and a one-of-a-kind mural created by local artist Millicent Greason, on the other.

Ken McDaniel, AIA

Principal
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