Designing the Future of Intuition: UX in the Physical World
Often today, when people design new things, new experiences, they focus on making them intuitive. They shouldn’t, and I can explain why. The word intuitive
Often today, when people design new things, new experiences, they focus on making them intuitive. They shouldn’t, and I can explain why. The word intuitive
MGA&D places great importance on the research phase of a project. Before putting pencil to paper we interview stakeholders, observe behaviors, ask questions. We collect
For over 100,000 years, humans have been designing tools, technology and artifacts to solve problems and make a better living. Hunting, farming, housing, health, trade
We inevitably toss around the words “need” and “want” at some point in a project. We talk about what is more important in today’s world.