Forbes contributor interviews Patrick Burke, AIA, commenting on themed hotel trends, distinctive brand-experiences in the hospitality industry and the iconic Walt Disney World Dolphin and Swan hotels.

Patrick Burke, AIA, Principal of Architecture at Michael Graves Architecture & Design, was recently interviewed on the topic of hotel design within theme parks and the evolutionary role that themed design has played in the hospitality industry. The Forbes article entitled “How Theme Parks Help to Break New Ground in The Hotel Industry,” discusses the relevance of themed hotels in the hospitality industry, and the success of Michael Graves Architecture & Design’s very own themed Disney Dolphin and Swan Hotels.

With increased competition in the hospitality industry, hotel brands are seeking out bold, innovative and distinctive designs that allow hotel chains, both large and small, to present uniquely themed reflections of their respective brand. Hotel guests today expect unique experiences. They want their restaurant visits and hotel stays to excite them and perhaps deliver something nicer than their home, and design is a key feature in delivering these special experiences.

It is essential for us in all of our design work that we retain a sense of authenticity.

The most important criteria for us are context, culture, and audience. It is essential for us in all of our design work that we retain a sense of authenticity. When a historical or cultural style is imitated literally but out of context, it is clear to everyone that this is fake. We seek to give each project a character or theme that is authentic to its context.

Themed design has played an ever increasing role in the hospitality industry over the past three decades, and MGA&D’s iconic Disney Dolphin and Swan Hotels, have endured in the uniquely distinct architectural character and interior design that reflects their context and audience.

Click the link to read the full article on Forbes.