Bailey Power Plant

Winston-Salem, North Carolina

Re-purposing a former factory power plant creates a dynamic mixed-use project in the city’s Innovation Quarter

Winston-Salem, North Carolina

Bailey Power Plant

Completion Date

111,500 SF

Project Type
Renovation, Adaptive Reuse, Mixed-Use, Workplace, Retail

2018 Project of the Year (Redevelopment), NAIOP NC
2018 Downtown Excellence Award, Downtown Winston-Salem Partnership
2019 Honor Award (Adaptive Reuse), AIA Winston-Salem
2020 Count Zinzendorf Award, W-S/FC Community Appearance Commission

Professional Credits
Walter Robbs Callahan & Pierce Architects, PA

From factory to mixed-use landmark

The core and shell renovation of the Bailey Power Plant transforms the iconic structure that once powered R.J. Reynolds’ downtown factory operations into a mixed-use landmark in Winston-Salem’s Innovation Quarter. With two additional floor plates and an expanded rooftop, the renovated building totals 111,500 SF of office, retail, and entertainment space representing an increase of more than 200% gain in leasable square feet.

Celebrating history

The building exterior continues to celebrate its history: Original brick, concrete, and steel windows and an industrially scaled metal canopy greet visitors at the public, park-side southern entrance. Opaque metal panels on the northern non-historic 1965 addition were replaced with contemporary expanses of glass, affording views from adjacent office buildings into the impressive steel roof trusses and massive concrete turbine supports within. The interiors celebrate machine-scaled structure and timeworn texture by juxtaposing existing materials with minimal new construction.

Ken McDaniel, AIA

Send a Message

Sector Contact

Get in contact with us for your next project.

Featured Projects

At Michael Graves, we create designs that clients dream of. We care not only about what we create; we care whom we create it for.