From factory to mixed-use landmark
The core and shell renovation of the Bailey Power Plant transforms the iconic structure that once powered R.J. Reynolds’ downtown factory operations into a mixed-use landmark in Winston-Salem’s Innovation Quarter. With two additional floor plates and an expanded rooftop, the renovated building totals 111,500 SF of office, retail, and entertainment space representing an increase of more than 200% gain in leasable square feet.
Celebrating history
The building exterior continues to celebrate its history: Original brick, concrete, and steel windows and an industrially scaled metal canopy greet visitors at the public, park-side southern entrance. Opaque metal panels on the northern non-historic 1965 addition were replaced with contemporary expanses of glass, affording views from adjacent office buildings into the impressive steel roof trusses and massive concrete turbine supports within. The interiors celebrate machine-scaled structure and timeworn texture by juxtaposing existing materials with minimal new construction.
Ken McDaniel, AIA
Principal
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