Stitching together a community
West New York was once known as the “Embroidery Capital of the World”. Industrial embroidery was brought to the region by Swiss immigrants in the early 1900’s and quickly flourished. In honor of this rich industrial artform, a new pair of 14-story residential towers will help “stitch” 51st and 52nd Streets together, replacing a large surface parking lot with an elegant and active intra-block pedestrian connection. Glass lobbies will line each street and the pedestrian walk to create a dynamic and safe experience for residents, the public and users of a new multi-story municipal garage.



Massing View Study

Massing - Entry Connections

Views and Solar Orientation

Vehicular Traffic


Variously toned copper panels will dance and weave up the tower facades as if embroidered patterns within the richly textured blade cut brick. These towers will rise above the historic Bergenline Avenue buildings to enjoy spectacular views of the Manhattan skyline. Rooftop amenities and garden terraces will take further advantage of these views, providing a wonderful opportunity for this residential community to either chill, exercise, or celebrate.


Robert Blaser, AIA
Principal, Design Practice Leader
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Jose Carballo, AIA
Principal, Residential Practice Leader
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